U.P. Safeway upscale makeover
The store has gone to an upscale look, with wood floors in the newly expanded areas of the store. This and the boutique-style merchandising of the floral, wine, bakery, produce and butcher shop sections, remind me of the Trader Joe’s chain or the nicer QFC stores I have shopped at.
I have no problem with that, if they can maintain this look or improve on it as needed, it is quite pleasant. Remodeling stores costs money and it would be obvious that these costs would be passed on to the consumer, through higher grocery prices. Initially, what we saw were low prices on many items with the Safeway Club card.
Our hand-model shows the pre-packaged Weight Watchers baked goods on display, right above the price-buster deals on Safeway brand products. Savings throughout the store are not limited to Safeway brands only. As shown, Lay’s potato chip products are available at “buy one, get one free” or significant discounts.
One thing that is disconcerting, are the mirrors on certain sections, such as is shown here, again with the aid of our lovely and talented hand model. When I approached this section to look at the Wrangler hot dogs, I was tripped up by the mirror and was fooled into thinking that Safeway had an endless supply of beef franks. Oscar Meyer fans would have been dizzy at the sight! Truth was, I had entered some sort of “fun house” of mirrors. The reason for this is a mystery. The mirror should have been behind the shelves instead of to the side. In this way, we could see how overweight we already are and avoid buying the fatty, beef by-products there.
Friday night at Safeway was a pleasant experience. Prices were low on selected items, as is usually the case in grocery sales. Unfortunately, we can’t survive on a diet of hot dogs, potato chips, apple pies and cupcakes, although these are essential items in the five food groups.
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